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Another Way To Stand Out From the Crowd
You can't control what your competitors do, but you can control how you react when your market starts to get a little crowded. Our SensoryMax division refers to it as adding "layers" to your brand. It...
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Questions and Objections
Two recent posts to the BusinessVoice Blog are based on questions or objections that we hear from current and potential clients. They may be questions or objections you've had, too. If you think your...
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How Will You Get Better?
How will you become a more effective marketer in 2016? Which skills will you develop? How do you hope to improve your company or the ways you serve customers? Here's how a few of our staff members...
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Too Much Information
Have you noticed that it takes three minutes for the weather guy on the morning news to tell you that it's going to rain today? By the time I try to process the excessive information and dizzying array...
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Funny Business
Isn't it great when you can turn a negative into a positive? Putting your callers on hold, for instance. You know that none of them want to be on hold, but so often you don't have another option. The...
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Are You Short-Sighted When It Comes to Service?
Thirty years ago I used to go to a little Sunday morning flea market down the road from my home. There was a man there each week who sold old books. One Sunday, I walked up to his table and began...
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Everyday Effort: The Source of Great Customer Service
I've written a few times in this blog about bad customer service, how it can harm a brand, and how it might be prevented. (Read some of those posts here, here and here.) Now, it's my pleasure to tell...
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A Few Questions About Your Brand
I spoke with the president of a company the other day. He told me that one of his main marketing concerns is that his many websites don't have the same look and feel. The company has two distinctly...
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Three Posts in One: A Round-Up of Recent Information
First, have you heard of Point-of-Entry Marketing? If not, you might like to know that it's much less wasteful than traditional advertising. It doesn't require you to buy any type of media. (How huge...
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Are You Too Chicken to Stay True to Your Values?
I love that I can't get a Chick-fil-A sandwich on Sunday. In case you don't know, the restaurant is closed on Sundays. And they have been for 70 years, ever since there were founded in May of 1946. So...
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